Mineral Wells Index, Mineral Wells, TX

Community News Network

March 4, 2013

Kia Optima has become a luxurious brand

(Continued)

History shows that's a tough mountain for automotive companies to scale. Volkswagen tried it 10 years ago with the Phaeton, one of the best luxury cars in the world at the time, but its price that climbed over $100,000 is one reason its sales disappointed. Another was the plebeian VW logo on the hood.

A $35,000 Optima doesn't fall into that ridiculously over-the-top category, for sure, but it does show how far Kia is willing to go to stretch its brand. It's built one of the best mid-size cars in the world, and it's priced the car accordingly.

Looked at another way, the upscale Optima could be a great value for the right kind of buyer. My first impression driving it was that it felt like a $50,000 car, so I could see luxury buyers cross shopping the Kia dealer if they wanted an amazing luxury driving experience while saving some money.

They'd just have to ask themselves whether they want the best value for their money or the best brand name.

It will be interesting to watch how buyers respond. Whether it ends up being a sales success or a flop, the super-loaded Optima is proof of just how far Kia has come from its economy-car days.

Derek Price is an automotive columnist for CNHI News Service. Contact him at carcolumn@gmail.com.

Text Only
Community News Network
Featured Ads
Mineral Wells Index


Click on a photo to visit our SmugMug page

Front page
Weather Underground Radar
Twitter Updates
Follow us on twitter
AP Video
Crashed Air Algerie Plane Found in Mali Israel Mulls Ceasefire Amid Gaza Offensive In Case of Fire, Oxygen Masks for Pets Mobile App Gives Tour of Battle of Atlanta Sites Anti-violence Advocate Killed, but Not Silenced. Dempsey: Putin May Light Fire and Lose Control Arizona Prison Chief: Execution Wasn't Botched Calif. Police Investigate Peacock Shooting Death Raw: Protesters, Soldiers Clash in West Bank Police: Doctor Who Shot Gunman 'Saved Lives' 'Modern Family' Star on Gay Athletes Coming Out MN Twins Debut Beer Vending Machine DA: Pa. Doctor Fired Back at Hospital Gunman Raw: Iowa Police Dash Cam Shows Wild Chase Obama Seeks Limits on US Company Mergers Abroad Large Family to Share NJ Lottery Winnings U.S. Flights to Israel Resume After Ban Lifted Official: Air Algerie Flight 'probably Crashed' TSA Administrator on Politics and Flight Bans Raw: National Guard Helps Battle WA Wildfires
Must Read
Seasonal Content
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
Stocks
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide