Mineral Wells Index, Mineral Wells, TX

November 25, 2013

‘Black Friday’ has local businesses and shoppers seeing green


Mineral Wells Index

— By CLINT FOSTER



Thanksgiving is fast approaching and the very next day is one of the biggest sales holidays of the entire year. Millions of people nationwide will pack stores and malls on Black Friday for exclusive deals and specials to kick off, or in some cases finish, their Christmas shopping.

Many businesses right here in Mineral Wells will be offering some deals of their own.

According to store manager Ann Burns, Bealls will offer over 300 Black Friday door busters. They will be open from 6 p.m. to 1 a.m. on Thanksgiving night and give away scratch-off coupons to the first 50 customers, each redeemable for a gift card: one worht $100, another worth $50 and the rest worth $10. Folks in line will also receive hot apple cider and cookies and have the opportunity to play games. Burns said shoppers can check the store’s Facebook page for opportunities to win more prizes.

On Friday Bealls will open at 6 a.m., again offering scratch-off coupons to the first 50 customers. The store will have “Mega Doorbusters” on many items including a 7-inch tablet for $49.99 and a digital camera for $19.99, while supplies last. Burns said they will also have a buy-one-get-one-free sale throughout the store on Tuesday and Wednesday of this week.

VF Factory Outlet Manager Terry Randle said his store will also offer a select number of scratch-off coupons for anywhere from 10-percent off a total purchase to free on a purchase of up to $250 value. He said three winners got free orders last year.

They will also have specials on $18 men’s polos, buy-one-get-two-free, and women’s outerwear, including free gloves.

Randle said VF Factory Outlet will be open from 8 a.m. to 7 p.m. on both Friday and Saturday. Everything in store will be 10-percent off on Saturday.

Ace Hardware will offer discount coupons in store and the Palo Pinto County Shopper. Manager Tim Hampton said they will offer bargains all weekend long, so people don’t feel like they have to rush. He mentioned sales on a new chiminea, patio heaters, tools and many other gifts starting Friday morning.

Radio Shack will be open 8 a.m. and also offer all kinds of specials and sales on everything from toys to computer accessories, according to store owner Michael Dunn.

All of these store owners agreed that Black Friday is significantly important to their bottom line each year.

Burns said Bealls made a total of $15,000 in four hours last year on Black Friday and an additional $24,000 the next day. She said they have projected a 3-percent increase for this year’s sales.

“It’s very important,” she said of Black Friday’s significance to their bottom line. “We do about 23 percent of our business during Black Friday weekend.”

Randle also said VF made more money last year than they did in previous years. They also expect a 5-percent increase over last year’s sales this year.

“The week of Black Friday through christmas is our top time of the year other than tax free weekend. It’s very significant.”

Dunn said Radio Shack benefits most from Black Friday by allowing people to see what they have so they can come back in the two weeks before Christmas to buy last-minute, crunch-time gifts – this is when Radio Shack makes the most money during Christmastime.

“We get a lot of traffic, people coming to see what we have,” he said of Black Friday. “A lot come back when it gets down to the wire.”

Hampton estimated Ace served between 300 and 350 customers on Black Friday last year, which he said is a lot of people for a hardware store. He said the benefits of shopping at Ace on Black Friday are it’s less hassle than a big store like Wal-Mart and their helpful staff are always available to offer suggestions or answer questions.

“It’s real, real important to us,” he said. “Black Friday allows people to see last-minute gifts here when they don’t have time to go somewhere else. Let us help you. We’re just wanting the community to come in and take a look and see what we have for them.”

For more Black Friday deals, pick up an issue of the Palo Pinto County Shopper on Wednesday.