Mineral Wells Index, Mineral Wells, TX

Local News

August 29, 2012

Local DQs add vintage Orange Julius beverages

The Mineral Wells East Hubbard Street Dairy Queen store is among the first in a new wave of installations in the state to install new equipment to produce Orange Julius beverage products at Dairy Queen, serving a product that before now was available only at a free-standing Orange Julius facility.

Re-introduction to the 86-year-old formula product is ongoing throughout area DQs owned by TheRichesonGroup. Originally, back in 1929, an orange juice stand owned by Julius Freed collaborated with real estate developer Bill Hamlin to develop this frothy, creamy product,and people lined up at the free-standing store, demanding, “Give me an Orange, Julius!” Thus the new product was ordered as Orange Julius. Orange Julius was named the official drink of the 1946 New York World’s Fair, and in ensuing years became known with the slogan, “A Devilish Good Drink.”

 

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