Mineral Wells Index, Mineral Wells, TX

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April 14, 2013

Every vote counts in push to help Backpack Buddies

By CHRIS AGEE

Upon being selected as one of the top 21 stores in the corporation, the Mineral Wells Whataburger earned a spot in the biennial WhataGames competition beginning later this week.

As part of this year's event, each of the finalists chose a local charity to compete for a $5,000 donation from Whataburger.

The local eatery picked the Backpack Buddies program, which operates under the First United Methodist Church food pantry, and is hoping to attract enough last-minute voters to push the program to first place.

Voting, which takes place via an application on Whataburger's Facebook page, ends next Thursday and, as of Friday afternoon, the Mineral Wells location was ranked fourth out of the 21 participating teams.

Despite the relatively small community, Whataburger spokesperson Monica Maldonado said support for the local charity extends outside of Palo Pinto County.

"Because we're partnering with the Tarrant Area Food Bank for funds to go specifically to Mineral Wells, we're reaching out through their network and outside of Mineral Wells," she said.

She explained stores belong to a designated zone and the Mineral Wells restaurant is receiving exposure throughout the region.

"While Mineral Wells might be in an isolated market, they're getting full exposure in the zone," she said.

According to Maldonado, management at the local Whataburger has worked with the TAFB in the past and chose to involve the organization in this competition.

"Each general manager in the semifinals was allowed to choose an organization they would like," she said, explaining the local manager chose "expanding service to Mineral Wells to help out the First United Methodist Church that does a similar program."

Tammy Lovell, coordinator of the FUMC food pantry and Backpack Buddies program, said the donation would go a long way in providing nourishment to area youth who do not receive adequate food at home.

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