“We’re very conservative budgeters, just like the City, and we work very hard to provide a balanced budget,” Chamber Executive Director Beth Watson said. “I think it reflects what we always try to do, which is to keep our overhead at a respectable level and maximize the dollars we use to promote Mineral Wells.”
The chamber will put all of its chips into the advertising pot in an effort to increase tourism and therefore revenue for the city. Watson said the grand total of money spent in advertising will be $50,000, bringing the total of all budgeted expenses furnished by the county and city to $254,209. Watson pointed out that the budget also features an “aggressive travel show budget” which serves the same purpose as advertising: to promote the city of Mineral Wells.
“We have a pretty detailed plan,” she said.
Chief among the chamber’s 2014 advertising plan is the creation of a new website geared specifically toward visitors to the city. Watson said the chamber website will remain the same with a local focus, while the visitor website will cater to a “fundamentally different audience.”
In addition to the new website and online advertising to generate traffic to the page, the chamber will advertise in “Texas Highways” – the premier Texas travel magazine, according to Watson – and the Dallas, Fort Worth and North Texas Child magazines, which Watson said reach the key demographic for the Mineral Wells Fossil Park. The chamber will also continue to sponsor events that bring people to town such as the upcoming Crazy Water Festival and the rodeo. They also have a partnership with Clark Gardens that strives to bring more weddings to the area.
Watson said from Sept. 28 through Nov. 2, there is either a tourism event in Mineral Wells or Palo Pinto County or an event that the chamber will attend to promote the community every weekend. It begins with Run From the Ducks at Clark Gardens and ends with the Crazy Fossil Dig. Watson encouraged locals to come out to these events to help support the community.