Mineral Wells Index, Mineral Wells, TX

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April 3, 2014

Perri Leavelle a Baker Backer


Leavelle is a Mineral Wells native, born and raised. The only extensive amount of time Leavelle spent out of Mineral Wells was when she went to college at Texas Tech University to earn her Bachelor's of Fine Arts in Studio Art, specializing in drawing and print making. Nevertheless, like many artists, Leavelle has some “self-taught” in her veins. Her business revolves largely around graphic design, which she didn't learn in college, and consequently had to teach herself along the way.

Currently, she puts her degree and skills to work on a daily basis through her business, Perri Leavelle Design, which is graphic design group and print shop. Her motto is “Brilliant. Because the right message matters,” which she takes very seriously.

Leavelle started out working from home over 12 years ago doing small business cards for hair dressers at low prices, she said comically. But those days are now gone, as Leavelle has made a name for herself in the community.

Some of her biggest works include:

• Designing the current Baker mailer campaign (in collaboration with Steve and Beth Watson).

• Designing the Chamber of Commerce logo.

• Printing a series of downtown photographs (courtesy of a local photography association).

• Designing Clark Garden's artwork.

• Designing the Crazy Water Festival artwork.

• Designing the Mineral Wells Tourism Brochures and Passports.

• Painting Fuzzy's murals.

• Painting Shotgun's Barbeque murals.

Most recently, Leavelle designed the “Vote for the Baker” graphic, which, as mentioned earlier, is on signs all around town. The image was inspired by an old graphic of the Baker. So her current graphic is sort of a modern take on the old image, Leavelle said.

"I used [the old image] as a base, and then I customized it," Leavelle said.

"I made some tweaks to it, I didn't completely change it. Not all of the windows are there. It seems more lively [that way]. But [the image I used] was so pixelated, you couldn't print from it, and you certainly couldn't have blown it up to 4 feet by 4 feet."

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