Wells' flower shop was the second to last business to move out of the Baker before its doors were closed once again. While Wells was there and the dreams to restore the Baker were still aflame, things went very well. But as the story goes, the project never made enough headway, eventually dying off. Wells and a few other business owners fought to stay in the Baker, but without financial backing for maintenance, everyone inevitably left.
When Wells moved to her current shop, her business doubled in the first year and has continued to grow since, with last year being the biggest year she has ever had. But her business isn't the only thing that has grown and changed in the industry.
Over the years, technology and techniques have drastically changed, Wells said.
“Lots of techniques have changed,” Wells said. “Used to, funeral work was done for the day of the funeral, they didn't have visitations – if they did, they didn't have the flowers... Now, they have visitations where they take [flowers] the day before. But back then, they didn't have the products that you could do stuff ahead of time, like wet foam. Back then, everything was done in Styrofoam or just vases with chicken wire squished in [them].”
Another key tool florists have today is the internet, Wells said. As opposed to phoning in orders, all florist have to do now is “wire in” orders online.
Although businesses must make money to stay open, Wells feels like her flower shop gives her an outlet to touch peoples' lives.
“I personally feel like I'm doing what I'm supposed to be doing,” Wells said. “When one of my customers dies, or their loved one dies, I feel their pain – I've even been moved to tears. They all feel like family after you do business with them for years. And when they're suffering and hurting, you want to do the best job you can to try to ease their pain.”
Wells said humbly that it took her several years to understand her calling, but there is no place she would rather work than a flower shop.