It seems a little odd for this reporter to hear her cohort has retired and then see her almost as frequently as before retirement. However, Watson is no longer one of the last ones leaving the building – pushing into the wee hours working on her ads; and she seems to be getting a little more sun on her face and appears to walk with a lighter step.
When asked what principles she would espouse to those coming into sales, Watson noted, “You have to have a dual roll, you work for the customer, too.
“You're always honest an upfront. You don't ever, ever not be honest with a customer. It will come back to haunt you.
“I was real blessed when I was hired. I worked for three past presidents of the Texas Press [Association] – Roy Robinson, from Graham, Jerry Tidwell, from Granbury, and Alvin Holley, from Livingston,” she said, adding, “Alvin (her first boss) sent me to Austin for lots of training with Texas Press.”
She said the TPA training reinforced honesty, service and getting to know customers in person, rather than initially meeting and selling over the phone.
“I've seen lots [of prospective salespersons] come and go. And some people think they can make everybody a salesman; you can't. It's either there or it's not, you can't make it,” she said. “You have to be real outgoing and you have to love people and you've got to understand that you're not always right, the customer's first.”
“I always felt I was of value to the company,” she said of being included in strategy meetings, in which she was able to contribute from her extensive advertising and newspaper experience.
“I've had a lot of fun here,” she said, turning her focus on the Index. “I have always loved Mineral Wells.”