"They felt this would be an opportunity to get some exposure for the hotel, get some nationwide promotion and get people to see the property if they watch this movie and that it might be something positive for the hotel project over the long term," Howerton said.
Mineral Wells Police Chief Dean Sullivan said at Tuesday's City Council meeting that he has heard no public objections to the filming. He has also contacted all affected businesses whom have all said they are happy to work with the filmmakers. Howerton added in a later interview that when production companies like Daylight's End come to town, it also generates an overall positive effect on the local economy.
"Whenever we've had production companies come in the past, typically they'll fill hotel rooms, bring catering in," he said. "There are a lot of business opportunities that come with these, even if it's just for a couple of days. A couple of our local businesses should realize the beneficial impact of this kind of activity in our community."
Although City Council approved the ordinance for street closures for the movie, members were not unanimous in their decision. The vote was 3-2 in favor of the closures, as council members Tammy Underwood of Ward 2 and Thomas Lively of Ward 1 voiced their strong disapproval of the entire film project. Both said during Tuesday's meeting that they were disappointed by promoting the community as haunted and, although permission has already been given to start filming, they do not support it.
"There seems to be quite a bit of focus in the last few months on promoting our city to the paranormal community," Underwood told the Index. "This movie, to me, still promotes that whole theme of making Mineral Wells known for being haunted and the paranormal. We have such a rich heritage in this community. I do not understand why we are placing that much focus trying to change the way people perceive us. I don't think it's healthy.