Mineral Wells Index, Mineral Wells, TX

December 4, 2013

Local merchants enjoy lucrative ‘Black Friday’


Mineral Wells Index

— By CLINT FOSTER



The Black Friday crowds have waned, and in the aftermath of the national shopping frenzy, local businesses are counting their money after a lucrative Thanksgiving weekend.

The Index caught up with a couple of Mineral Wells’ local store managers to see just how well they did and if it exceeded expectations.

Beall’s manager, Ann Burns, said her store came very close to matching their projected 3-percent increase over last year’s Black Friday sales – which totaled $15,000 in four hours last Black Friday and an additional $24,000 the next day. This year, Burns said Beall’s raked in around $55,000 over the course of their four-day sale, $22,000 of which came on Black Friday.

“We did fantastic,” she said. “I couldn’t ask for better customers.”

In a previous interview, Burns told the Index that “Black Friday”sales make up 23 percent of their bottom line.

She said their busiest day as far as crowds this year was actually Thanksgiving night.

A line of shoppers stretched to the nearby Steele’s store and bought $18,800 worth of merchandise.

On both Thursday and Friday, Bealls gave out all of their 50 scratch-off coupons, which included two $100 winners and two $50 winners.

Burns was both appreciative and complimentary of the customers.

“We had such a great turnout,” she said. “The people in line were great. They participated in our games [and enjoyed our] apple cider and cookies while they were out there freezing and waiting.

“I couldn’t ask for better customers. We really appreciate our customers supporting us and shopping local.”

Manager of Ace Hardware, Tim Hampton said he was also pleased by the turnout at his store this Black Friday weekend, saying their customer attendance was up “quite a bit” from last year.

“We did real, real well,” he said. “We had a steady flow of people.

“No onslaught of customers, but we were steady all three days. It made the days go by quick.”

Hampton said the most encouraging thing about the numbers at his store and others in the community is that they indicate customers are shopping locally and keeping their money in Mineral Wells rather than traveling east or shopping at large chains.

“Any time your customer count is up, you know community is shopping local,” he said. “We definitely appreciate all the people coming in and seeing what we’ve got. I’d say they probably need to check out more of the local businesses in town.”