“We went to Brewer a couple years ago after we won the district championship. The one thing I took away from that game was that the visitors’ dressing facility was subpar. When you come to our place, you don’t get subpar dressing facilities. The visitor is treated to a great experience just like the home team is.”
More visiting football teams and their fans coming to town means more opportunities for local businesses. Chicken Express has not only catered food for the press box in every playoff game at Ram Stadium this season, but franchise co-owner Nancy Stuart said the out-of-town guests provide a significant boost to their business and regional notoriety.
“It’s been unbelievable,” she said. “To have that new stadium and do playoff games and bring so many people in has been mind boggling.
They bring tax dollars to the town and we’ve never had that opportunity before. Everybody’s taken advantage of this. It’s such a boost to our economy.”
Stuart said because incoming teams and fans are already familiar with Chicken Express from their hometowns, the Mineral Wells store is able to reach out to them right away and cater food for the football team, coaches and even the band. She said this not only makes them money in the short-term, but keeps Chicken E. on their minds when they return home.
“Having the notoriety of these towns coming in and eating and then going back to their local town and talking about Chicken Express... It’s just a win-win situation for us,” she said. “It’s a huge business opportunity. I count my blessings every day on that one. We’re proud as ever that the school board had the foresight to do this and know what kind of an impact it was going to have on the city.”