Local Mesquite Pit owner, Jake Maynard, echoed Stuart’s sentiment on the importance of playoff football to his business.
“Those Fridays during the playoffs really are a difference-maker for us,” he said.
Maynard’s restaurant also donates catered food to the Ram Stadium press box throughout the regular season. Although they do not make any money off of this food, per se, it works as free advertising and is something Maynard said he simply loves to do for the people who work the games.
“It’s really hard to measure how much business you get out of that, but it’s something we like to do,” he said.
But the food industry is not the only beneficiary of football games at the stadium. Emily Garvin, who manages the Mr. C’s attached to the Chevron gas station at the corner of West Hubbard Street and Farm-to-Market Road 1821 told the Index they get some of their biggest business from folks coming into town for football games.
And football is only the beginning. Ram Stadium also provides a large venue to host multiple community events, such as the lauded annual Veterans Day Program. Maynard said those events can be just as important and lucrative to his business as game days.
“The programs they have there, like the Veterans Day Program they do every year, that’s a huge business lunch for us when that lets out,” he said. “Overall, just having it as a venue for Mineral Wells football games, playoff games after the regular season’s over and events such as the Veterans Day Program all combine for a pretty good boon for the local restaurant business.”
Mineral Wells ISD School Board President and President of Mineral Wells First Financial Bank, Joe Ruelas, said the economic ripple effect has been just one of many positives to come out of the new stadium. In fact, he said it might not have been one of the primary reasons the school board decided to pull the trigger on the move at the time.