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June 26, 2011

Crazy Water Festival will get off to a Rahr-ing start

By David May | editor@mineralwellsindex.com

Though the Crazy Water Festival is still months away, organizers are already “hopped up” on two additions to this year’s event.

Hopped up in one respect as in hops, as in beer hops, as in Crazy Beer.

Festival organizer Carol Elder said the festival has reached an agreement with Rahr and Sons Brewing and Company of Fort Worth to specially make Crazy Beer using – what else – Crazy Water.

“They are going to make a special beer for the festival,” said Elder, who is in her second year of organizing the event that will make its 32nd run Oct. 8. “We will be hauling 1,000 gallons to Rahr for them to make Crazy Beer.”

Elder said not only will the brew be available at the festival, but the brewer will also make it available to local and area bars that want to purchase and sell the concoction during the festival. Keg One will serve as the retail distributor of Crazy Beer.

Elder said 1,000 gallons of Crazy Water will produce 30-40 kegs of beer.

“That is a lot of beer,” she said.

Elder plans to sell the beer during another addition to the festival, a Battle of the Bands attraction on the Friday night before the festival. The beer will also be on sale the day of the festival at the Crazy Water Beer Garden.

Elder is also hopped up – as in hopping on a bike – over a cycle cross race event that will be part of this year’s festival. She hopes it will become an annual part of the festival that will grow in popularity.

“It is the craziest thing,” Elder said of the race. “The riders. athletes, themselves are crazy.”

Elder said the festival is lucky to land the race, which takes place on an obstacle course up to 2K in length. She said there will be races throughout the day that will include amateur races, kids races, a foot race and sanctioned races among professionals with a $2,000 purse.

She said the event is expected to bring 60 to 100 racers to town to compete.

“For us to get it is awesome,” Elder said. “It’s like the new growing sport. Everyone likes to do the X-Game sports. It’s one of those for people who like to do those extreme kind of sports.”

With that, Elder said plans for the festival are gearing up. The festival is actively seeking sponsorships, which range from $100 to $5,000. She said they are also beginning to accept vendor applications and will soon respond to those already received.

Another change this year will allow vendors to set up on Friday night before the festival. Elder said that will help a lot of vendors and could have a bonus impact of increasing local hotel-motel occupancy rates.

For information on the festival, becoming a sponsor or requesting a vendor’s space, visit the website crazywaterfestival.org.

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